About Virtual Reality

“VR has been defined as a realistic and immersive simulation of a three-dimensional 360-degree environment, created using interactive software and hardware, and experienced or controlled by movement of the body or as an immersive, interactive experience generated by a computer”

(Wikipedia)

Virtual reality technology is always associated with VR headset as a primary tool for VR experience. While that is true, practical applications of VR technology extend to any type of device, from desktop PC to mobile devices and tablets. Even without VR goggles end users can experience Virtual reality environment and interact with it in a way that supersedes existing online distribution channels.

Below are some very interesting facts and statistics regarding VR technology.

Virtual reality gives travelers the chance to “try before you buy” as they experience and interact with 3D world by putting on a head mounted display

PERCEPTION

51%

People found VR experience very appealing

VISIT

64%

would visit a travel store with with virtual reality technology

BOOK

31%

would book a holiday in-store after experiencing virtual reality

DOWNLOAD

71%

would download travel specific VR content to their device

Global statistics and forecasts reveal huge potential behind VR industry in general:

 

  • 30% of consumer-facing companies in the forbes global 2000 will experiment with AR and VR as part of their marketing efforts in 2017.
  • The total number of active virtual reality users is forecast to reach 171 million by 2018
  • 2.3 Million people subscribed to the YouTube 360 channel by March 2017.
  • Virtual reality hardware and software combined market size is projected to reach almost 30 billion dollars by 2020
  • Facebook bought Oculuis Rift in 2014 for 2 billion dollars even though Oculus had not released a commercial product